MTS specialists analyzed the situation on the Russian smartphone market, noting an unexpected surge in sales. According to statistics, in the period from January to March they were the highest since 2018 – both in quantity and in revenue volume.
According to MTS , in the first quarter of 2024, about 4.5 million smartphones were sold in Russia – 15% more than the same period last year. The average bill also increased, amounting to about 25,000 rubles, which is 16% more than in 2023.
The leader in unit sales for the specified period of this year was Xiaomi with a share of 29%. It is followed by TECNO (17%), Infifnix (12.5%) and Samsung (10.5%), and the top five is Apple (9.5%).
The top 5 brands by revenue include the same brands, but in a different order. Apple leads here (37%), followed by Xiaomi (18%), Samsung (17%), TECNO (8%) and Infifnix (6%).
Mobile Research Group analysts predict that by the end of 2024, Russia may set another record for smartphone sales. Other market participants, including Citylink and Avito, are also talking about an increase in sales. The head of the Content-Review project, Sergei Polovnikov, explains this both by an increase in purchasing power and a decrease in the cost of a number of mobile devices.